WYD 2011: The financial truth

There's been a lot of rumour and estimates flying around regarding how much WYD cost Spain. A recent report suggested that the pilgrims that flocked to see the Pope in Madrid raised $230 million for the Spanish economy. ICN uploaded a break down of the figures that perhaps proves more useful in looking at how WYD is funded for those interested. 

WYD Logo was paid for under branding

According to organisers, the total budget for World Youth Day is around 50 million Euros and is completely self-financed.  The cost is covered in full by pilgrim registrations (70%) and donations (30%). No contribution has been made towards World Youth Day by the Spanish government or the local councils in Madrid. World Youth Day costs the Spanish tax-payer nothing, while it has been estimated that World Youth Day has contributed around $230 million to the Spanish economy. Here's the pre-WYD break down.

Income

Pilgrim registrations                                                                             31,500,000      

Company sponsorship                                                                          16,500,000  
Donations and other  individual donations, SMS, info, product sales, etc     2,482,621      

TOTAL INCOME                                                                                    50,482,621      


Expenditure
01 Pilgrim bag contents    4,763,655        Includes materials, production and distribution
02 General Secretariat and Welcome    5,567,511      
Preparatory materials, organisation offices, welcoming costs
03 Executive directors and finance    712,594      
Salaries, travelling, finance costs
04 Computer systems    2,130,837      
Equipment (software and hardware)
05 Central acts (Cibeles, Recol., 4V)    12,530,746      
Screens, sound systems, preparation of main acts
06 City environment    367,753      
Plan of activities for environment
07 Disabled     101,746      
Preparation of special spaces for the disabled
08 Infrastructure    7,253,657      
Tents, installations, water, energy bills, etc
09 Security and accreditation    1,258,489      
Accreditations, pilgrim passes, individual security
10 Other acts    580,233      
Sound, image, etc Almudena, Escorial, Retiro, etc
11 Lodgings and catechesis    2,044,430
   
12 Promotion    2,627,600        Of the brand JMJ/WYD
13 Cultural prog. and pilgrim guide    4,199,989      
14 Volunteers    3,983,750        Accommodation, equipment and maintenance costs
15 Communications and media    2,359,631      
Press room, TV costs, signals, Press Centres, etc
TOTAL EXPENDITURE    50,482,621      

Disclaimer: This is a pre-WYD break down and planned expenditure

Posted in: finance,madrid11,pilgrim,world youth day,wyd